Sell your E-commerce Business business
Find out what your e-commerce business is worth, what drives the price, and how to sell — with a free, private valuation. Online and direct-to-consumer brands typically sell for 0.6–1.4× revenue.
See what your e-commerce business is worth
Online and direct-to-consumer brands typically sell for 0.6–1.4× annual revenue. Put your number in to see a range for your business, then get an exact figure free — no account needed.
Example: an e-commerce business business doing $1.0M is typically worth around $600K – $1.4M.
Estimate your e-commerce business business
Enter last year's revenue to see your range right away.
Free · private · no account needed to see your number.
What drives the value of an e-commerce business
- ✓Repeat purchase rate and a loyal customer list
- ✓Diversified, defensible traffic sources
- ✓Healthy contribution margins after ad spend
- ✓Owned brand and product differentiation
E-commerce Business valuations by location
Choose your area to see what an e-commerce business is worth there and how to sell it.
Ontario
Ontario overview →British Columbia
British Columbia overview →Manitoba
Manitoba overview →Saskatchewan
Saskatchewan overview →Nova Scotia
Nova Scotia overview →New Brunswick
New Brunswick overview →Newfoundland and Labrador
Newfoundland and Labrador overview →Prince Edward Island
Prince Edward Island overview →Illinois
Illinois overview →Pennsylvania
Pennsylvania overview →Georgia
Georgia overview →North Carolina
North Carolina overview →Michigan
Michigan overview →Washington
Washington overview →Arizona
Arizona overview →Massachusetts
Massachusetts overview →Colorado
Colorado overview →Frequently asked questions
How are e-commerce business businesses valued?
On earnings (SDE or EBITDA) times a multiple, which usually works out to roughly 0.6–1.4× annual revenue for online and direct-to-consumer brands. A $1.0M business would typically be worth around $600K–$1.4M, depending on profit and how transferable it is.
What makes an e-commerce business sell for more?
Buyers pay a premium for repeat purchase rate and a loyal customer list, diversified, defensible traffic sources, healthy contribution margins after ad spend. The less the business depends on you personally, the higher the multiple.
How do I sell my e-commerce business business?
Start with a free FairMark valuation to anchor on a realistic number, get your financials in order, then list confidentially to reach qualified buyers — no broker retainer required.
What is your e-commerce business business worth?
Get a free, private valuation in about a minute. No broker, no account, no cost.
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